DISTRICT BUSINESS ADVISOR (DBA)
Official Scheme Document
Under IndianMSME.org – National Phygital Distribution Network
1. Introduction
IndianMSME.org is a national B2B e-marketplace platform with
400+ registered manufacturing companies and
20,000+ listed products. The platform provides direct manufacturer pricing
across India through its District Distribution Center (DDC) network.
The DBA model has been introduced to strengthen business reach at the
district level and create a strong distribution ecosystem connecting
manufacturers, distributors, and retailers.
2. About DBA
District Business Advisor (DBA) is an authorized commission-based business
growth partner of IndianMSME.org responsible for promoting products,
generating orders, and expanding the distribution network within the district.
Key Functions:
- Generate orders from retailers and wholesalers
- Promote listed brands and products
- Coordinate with DDC for product supply
- Maintain long-term repeat business
3. Objectives of DBA Scheme
- Strengthen B2B reach in every district
- Enable direct manufacturer-to-retailer supply
- Support Mission 800 DDC expansion
- Create employment and entrepreneurship opportunities
4. Roles & Responsibilities
- Retailer onboarding and registration
- Collecting and submitting orders
- Payment coordination with retailers
- Delivery follow-up with DDC
5. Commission Structure
| Monthly Sales Generated |
Commission from Indian MSME |
Additional Commission from Authorized Sellers |
| ₹0 – ₹5,00,000 |
0.50% |
Up to 10% from Seller on each order |
| ₹5,00,000 – ₹10,00,000 |
0.75% |
- |
| ₹10,00,000+ |
1.00% |
- |
Commission Payment Cycle: 30 Days
6. Eligibility Criteria
- Age 21 years or above
- Basic understanding of business
- Smartphone and internet access
- Strong local market network
- No criminal background
7. Registration Process
- Online registration through DBA button on website
- Select your district
- Identity verification
- Agreement acceptance
- Digital DBA ID issuance
8. Territory Model
- One primary DBA per category per district
- Lead lock system to protect business leads
- Territory conflict avoidance policy
9. DBA Benefits
- Commission-based unlimited earning potential
- No investment required
- Official digital ID card
- Access to national distribution network
- Upgrade opportunity to ADC / DDC franchise
10. Code of Conduct
- No price manipulation
- No fake orders
- No brand misrepresentation
- Compliance with company policies is mandatory
11. Legal Disclaimer
DBA operates as an independent commission agent. There is no
employer-employee relationship. Commission is payable only on cleared
and successful transactions.
IndianMSME.org reserves the right to modify the scheme structure as
per business requirements.