District Partnership Programme

District Business Associate (DBA)

Build stronger district-level connections between manufacturers, retailers and the DDC distribution ecosystem under the IndianMSME.org National Phygital Distribution Network.

Business PartnershipIndependent commission-based DBA model
District FocusBuild and serve your local market network
30-Day CycleCommission payment cycle as per the scheme
01

Introduction

IndianMSME.org is a national B2B e-marketplace platform with 400+ registered manufacturing companies and 20,000+ listed products. The platform provides direct manufacturer pricing across India through its District Distribution Center (DDC) network.

The DBA model is designed to strengthen district-level business reach and connect manufacturers, distributors and retailers within the distribution ecosystem.

02

About the DBA Role

A District Business Associate (DBA) is an authorized commission-based business growth partner of IndianMSME.org responsible for promoting products, generating orders and expanding the district distribution network.

Order Generation

Generate orders from retailers and wholesalers.

Brand Promotion

Promote listed products and brands in the local market.

DDC Coordination

Coordinate supply, delivery and order follow-up with the DDC.

Repeat Business

Build long-term relationships with local retailers.

03

Objectives of the DBA Scheme

  • Strengthen B2B reach in every district.
  • Enable direct manufacturer-to-retailer supply.
  • Support Mission 800 DDC expansion.
  • Create employment and entrepreneurship opportunities.
04

Roles & Responsibilities

  • Retailer onboarding and registration.
  • Collecting and submitting orders.
  • Payment coordination with retailers.
  • Delivery follow-up with DDC.
05

Commission Structure

Monthly Sales GeneratedCommission from Indian MSMEAdditional Commission from Authorized Sellers
₹0 – ₹5,00,0000.50%Up to 10% from seller on each order
₹5,00,000 – ₹10,00,0000.75%—
₹10,00,000+1.00%—
Commission payment cycle: 30 days. Commission is subject to cleared and successful transactions under the scheme.
06

Eligibility Criteria

  • Age 21 years or above.
  • Basic understanding of business.
  • Smartphone and internet access.
  • Strong local market network.
  • No criminal background.
07

Registration Process

  • Submit online registration through the DBA website form.
  • Select or provide your district details.
  • Complete identity verification.
  • Accept the applicable agreement.
  • Receive a digital DBA ID upon successful approval.
08

Territory Model

  • One primary DBA per category per district.
  • Lead lock system to protect business leads.
  • Territory conflict avoidance policy.
09

Benefits of Joining

Commission Earnings

Performance-linked earning opportunity based on district sales; earnings are not guaranteed.

No Investment

Join the business growth partner model without an initial investment, as described in the scheme.

Digital DBA ID

Digital identification after registration, verification and approval.

Growth Opportunity

Potential future upgrade to ADC / DDC franchise, subject to terms and availability.

10

Code of Conduct

  • No price manipulation.
  • No fake orders.
  • No brand misrepresentation.
  • Compliance with company policies is mandatory.
11

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